Nomen est omen. Rapid has to be quick when repairing trucks. Every minute where the truck isn't on the road cost money for the logistics company. RAPID is specialized in keeping the trucks on road by their good quality and fast service. They are a part of Waberer's International which is one of Europes largest road logistic company with more than 3500 trucks.

 

Our concept was to find the simples way as a truck can be recognized. We found the truck trailer the easiest to vizualise in an 'iconic' way. Three circles and a rectangle with the name of a company on it, as on truck trailer.